No one is perfect. However, our perceived limitations regarding performance are often self-imposed, so everyone should...
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Why is it so important to ask questions?
Nobody is capable of knowing everything - this is undisputed. Individuals thus always have the opportunity to discover...
Does consumer permission affect the perception of marketing messages?
A large part of commerce now takes place online, and many people still have concerns about their privacy in this...
Can a good result justify a bad decision?
Decision making is an important part of our lives and the good news is that decision making is a skill that can be...
To what extent does individual goal commitment influence performance?
There is still a long way to go from the time when a specific goal is set to the time when a goal is actually...
Why do individuals use consumption as a coping strategy?
Time and time again, it can be observed that individuals who find themselves in a negative situation or a difficult...
To what extent does user-generated content influence the perception of brands?
In the age of social media, marketers are only able to control the public perception of organizations to a limited...
How does the personal learning environment impact online learning?
The challenges of real life are continuously changing, and formal education alone is not able to meet the resulting...
What are the main reasons for so many people to overspend?
For many people, their own financial status is a topic they don't like to talk about. Nevertheless, an opportunity...
To what extent do network effects facilitate the diffusion of new technologies?
It has never been easier to communicate and interact with people all over the world. This fact affects all areas of...
Do failures have a positive impact on long-term success?
To err is human! Nevertheless, individual mistakes and our own failures are taboo subjects in our society. Already in...
Should individual decision making rely more heavily on opportunity costs?
The acceleration of everyday life, together with the continuously increasing range of consumption options, means that...
Should organizations use viral marketing to gain more awareness?
The fragmentation of media means that organizations usually have to incur high costs to reach a large number of...
To what extent do habits support the achievement of challenging goals?
Many people have ambitious goals but are unable to adjust their behavior in the long term in such a way that they...
Is it true that cash payments change our purchasing behavior?
The importance of cash as a central means of payment is steadily declining and our society is slowly moving in the...
Is it necessary that organizations exploit the curiosity of consumers?
The flood of information on the Internet means that organizations have to compete for consumers' attention. Much of...
Is passion necessary to achieve career success?
When considering important decisions regarding one's career, passion is the new magic word. More and more people are...
To what extent does branding contribute to the success of organizations?
The continuously increasing range of available products means that individuals are rarely in a position to compare all...
To what extent is creativity a prerequisite for future innovations?
The social challenges facing our society cannot, for the most part, be mastered by existing technical solutions or...
Should market segmentation rely more heavily on psychographics?
Economic competition is increasingly global, and organizations are faced with international rivalry. In order to be...
Are soft skills more important for career success than job-specific hard skills?
Almost everyone has access to (job-specific) knowledge via the Internet, so in many professions it is no longer...
Does it make sense to invest in financial literacy education of young people?
The financial markets and the available financial products are becoming increasingly complex, making it more and more...
To what extend do customer reviews influence purchase intentions of new customers?
Online retailing is now firmly anchored in our society. Whereas a few years ago only specific products such as...
Why are heuristic strategies important for decision-making in complex environments?
All individuals and organizations have to make important decisions. It is usually assumed that people behave...
What are the consequences of gamification for retail investors?
More and more people participate in the capital markets and instead of making sound investment decisions, they often...
Is influencer marketing still an effective marketing tool for organizations?
In recent months, the consumption of digital media has once again skyrocketed, and organizations are forced to take...
Which factors influence the effectiveness of self-leadership?
In addition to startups and young companies, large, globally active corporations are also increasingly relying on flat...
Is it necessary that central banks issue their own digital currency?
The continuously declining importance of cash as a central payment method - especially for teenagers and young adults...
Is it necessary to disclose all product placements as advertisements?
The world of advertising is extremely dynamic, and organizations are constantly faced with new challenges when it...
To what extend does self-regulation influence the individual performance?
Most people who set goals for themselves have clear ideas about what actions are necessary to achieve those goals....
Is it necessary that we keep cash as a payment option?
In recent months, the use of contactless and cashless payments has grown tremendously. This trend is reinforced not...
Is it true that every human being is a marketer?
To be competitive, every organization needs the attention of the people it wants to attract as customers. The public's...
To what extent do individual achievements influence future performance?
A central problem within our society is that many people are not willing to leave their comfort zone, but instead...
Does investing based on news in public media influence individual stock returns?
General interest in the financial markets has risen rapidly in recent months in the wake of the high level of...
How can organizations use social media in order to improve communication?
Social media is no longer just a niche phenomenon used predominantly by teenagers and young adults, but has now found...
What is the benefit of adequate and actionable feedback?
People receive some form of feedback regarding their own behavior or specific actions in all areas of everyday life...
What is an investment and to what extend does it differ from speculation?
A large number of employees have been confronted with increased job insecurity in recent months. Combined with the...
Why do organizations often struggle with their communication?
An important part of everyday life within all organizations is communication with their stakeholders, which can take...
Can web-based learning methods completely replace face-to-face learning?
The importance and use of web-based content is continuously increasing both in the professional environment and in the...
Should everyone acquire a certain level of financial literacy?
Society is moving faster and faster and our everyday lives are becoming more and more complex. This is currently also...
To what extent does education differ from learning?
If you follow the current debates concerning the education system, you get the feeling that the quality of education -...
Should the continuously growing focus on direct marketing be considered a problem?
Organizations, and especially companies, need to use their marketing activities to reach people who are interested in...
How does internal marketing affect organizational success and competitiveness?
Interaction and communication are an important part of our everyday lives. This is true not only in our personal...
How and why do psychological needs influence our behavior?
A large part of the population tries to satisfy other people through their own actions and in the course of this...
How should I set my goals in order to motivate myself in a sustainable way?
People generally orient their behavior to their own needs. In addition to the basic needs that everyone must satisfy,...
How can I motivate myself and those around me?
The current pandemic and the associated restrictions on our everyday lives are leading to increasing dissatisfaction...
What exactly is marketing and why is it often perceived negatively?
Our society is largely based on mutual perceptions. Wherever the perception by others is relevant, there is an...
How can I acquire useful skills that help me reach my goals?
Almost everyone has to generate some form of income from a professional activity in order to be able to provide for...
Our contribution towards a value-creating world
With this blog, a content-oriented platform is created, on which every interested person should be offered added value...