Marketing

A large part of commerce now takes place online, and many people still have concerns about their privacy in this...

In the age of social media, marketers are only able to control the public perception of organizations to a limited...

It has never been easier to communicate and interact with people all over the world. This fact affects all areas of...

The fragmentation of media means that organizations usually have to incur high costs to reach a large number of...

The flood of information on the Internet means that organizations have to compete for consumers' attention. Much of...

The continuously increasing range of available products means that individuals are rarely in a position to compare all...

Economic competition is increasingly global, and organizations are faced with international rivalry. In order to be...

Online retailing is now firmly anchored in our society. Whereas a few years ago only specific products such as...

In recent months, the consumption of digital media has once again skyrocketed, and organizations are forced to take...

The world of advertising is extremely dynamic, and organizations are constantly faced with new challenges when it...

To be competitive, every organization needs the attention of the people it wants to attract as customers. The public's...

Social media is no longer just a niche phenomenon used predominantly by teenagers and young adults, but has now found...

An important part of everyday life within all organizations is communication with their stakeholders, which can take...

Organizations, and especially companies, need to use their marketing activities to reach people who are interested in...

Interaction and communication are an important part of our everyday lives. This is true not only in our personal...

Our society is largely based on mutual perceptions. Wherever the perception by others is relevant, there is an...